Persona Identities, Inc.
Offices
Operating sinceFounded in 2018 by Rick Song and Charles Yeh, Persona Identities, Inc. is an American identity verification company headquartered in San Francisco. The company develops flexible identity infrastructure that lets businesses securely collect, verify, manage, and make decisions about people's and businesses' identities, along with automation and orchestration tools to streamline the process end to end. Persona is available in 200+ countries and territories and 20 languages, serving industries including retail, fintech, marketplaces, delivery, real estate, hospitality, HR, edtech, and AI platforms. Customers include Coursera, Brex, LinkedIn, and YouTube. In April 2025, Persona raised a $200M Series D round, reaching a $2 billion valuation.
To provide the identity infrastructure businesses need to verify real identities, fight fraud, and build trust online—making the internet safer and less scary for individuals.
